If sales feel slow, it’s easy to assume families just aren’t interested. But in most cases, that isn’t true. Students care. Parents care. Seniors especially care. What’s usually missing isn’t interest, it’s strategy. Here are the most common reasons yearbook programs stall and exactly what you can adjust right now in March.

United Yearbook recently interviewed seasoned yearbook adviser, Destinee Garcia for advice and tips on yearbook sales.

It’s not too late to launch your email blast campaigns and generate more yearbook sales, especially if your yearbooks have not sold out yet.