OUR STORY
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Sarah Y. Tse, founder of United Yearbook, never set out to enter the yearbook industry. In 2006, while working in the printing business, she was approached by a representative from a well-known yearbook company who promised her work with his new venture. Trusting his word, Sarah invested time and resources throughout 2007, creating prototypes and offering support. But the rep failed to honor his promise, taking advantage of her generosity.
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Through this experience, Sarah caught a glimpse of the darker side of the industry—dishonesty, slander, and inflated pricing for uninspired, low-quality products. In early January 2008, an idea took root. After dreaming the name United Yearbook Printing, she searched it the next morning at the Recorder’s Office in San Bernardino, CA. It was available—so she registered it immediately, setting off on an unexpected path.
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As Sarah explored the industry further, she noticed a lack of creativity and poor production standards. But instead of being discouraged, she found her niche: a company that would prioritize innovation, offer flexible options, and deliver high-quality books faster than traditional publishers. With decades of experience in printing, design, and pre-press, Sarah was uniquely equipped to lead.
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In 2015, United Yearbook faced another challenge—an Arizona company began selling the name United Yearbooks to franchisees. After several years of legal battles, we officially regained our trademark in January 2018.
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We share this story to affirm one thing: we are the only United Yearbook—and there’s no one else like us.
United Yearbook Perceived a Need for Change Within the Yearbook Industry
Our Key Strengths and Mission:
Empowering Your Drive for Innovation
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Our first challenge as a company was earning the trust of schools accustomed to big-name publishers, even though those often delivered lower-quality products. Many yearbook staffs couldn’t create the book they envisioned due to a lack of innovation and support. United Yearbook fills that gap—and the school districts that once doubted us soon recognized how different we truly are.
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We prioritize clients over sales, empowering yearbook teams to create bold, non-traditional books. We frequently go the extra mile at no additional cost to ensure the highest quality. Unlike traditional publishers, we let clients finalize their order quantities just one month before submission. While over-ordering may benefit other companies financially—especially those whose reps earn commissions—we aim to minimize waste and prevent unnecessary costs.
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Our approach leads to better results: our clients often sell more yearbooks because we actively support them with marketing and sales. We work closely with advisors and their teams, offering hands-on guidance in design, creative writing, and selling strategies.
Valuable Benefits Await You
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Clients were initially skeptical of United Yearbook due to negative experiences with other well-known companies—repetitive designs, inflexibility, overcharging, and poor service. Some even returned to us after trying other publishers, drawn back by our innovation, flexibility, and exceptional customer support.
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Our work speaks for itself—we don't rely on bribes or unrelated perks. While it’s taken time to earn trust and recognition, our reputation now sets us apart. New clients receive comprehensive support: mentorship, year-round resources, motivational tools, design ideas, marketing guidance, and an enduring partnership.
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As part of our elite service, we also offer in-person workshops on journalism, creative writing, and team building. As Eric Hartman, a former veteran advisor from St. Anne School (Laguna Niguel, CA), put it: “United Yearbook gives clients everything they could possibly need.”
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Our mission is simple: help you realize your vision without overcharging or compromising creativity.